Services

Our experience extends over multiple industries, topics and methodologies. 
Below are the core areas we specialise in.

 
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Customer Experience

  • Customer satisfaction

  • User experience 

  • Customer engagement

  • Customer loyalty 

  • Advocacy and NPS

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Advertising

  • Advertising development and testing

  • Advertising effectiveness

  • Advertising awareness tracking

  • Communications strategies

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Brand Equity & Health

  • Brand funnel

  • Usage and attitudes

  • Brand equity studies

  • Brand awareness studies

  • Brand health tracking 

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Product and Pricing

  • Market sizing and segmentation

  • Concept testing

  • Choice modelling

  • Concept testing

  • Choice experiments

  • Conjoint analysis

  • Max-Diff design

  • Choice modelling

  • Price sensitivity

  • Decision Support Systems (DSS)

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Market dynamics

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  • Market sizing

  • SegmentationUsage and attitude

  • Studies

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Positioning and segmentation

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  • Brand positioning

  • Customer segmentation