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Services
Our experience extends over multiple industries, topics and methodologies.
Below are the core areas we specialise in.
Customer & Consumer Experience
Customer satisfaction
User experience
Customer engagement
Customer loyalty
Advocacy and NPS
Advertising
Advertising development and testing
Advertising effectiveness
Advertising awareness tracking
Communications strategies
Brand Equity & Health
Brand funnel
Usage and attitudes
Brand equity studies
Brand awareness studies
Brand health tracking
Product and Pricing
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Segmentation & Psychographics
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Concept testing
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Choice modelling
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Concept testing
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Choice experiments
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Conjoint analysis
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Max-Diff design
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Price sensitivity
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Decision Support Systems (DSS)
Market dynamics
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Market sizing
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Segmentation
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Usage and attitude studies
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Syndicated studies
Positioning and segmentation
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Brand positioning
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Customer segmentation
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Behavioural segmentation
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