Approach
Unprecedented access to global insights
We merge best in class technology with industry experts enabling us to simplify
the intricate complexities of obtaining and processing consumer behavioural research.
Quality data
Quality providers: We only employ panel providers who specialise in verified, quality assured online sample.
Vetting: Our suppliers meet ESOMAR and ISO certification levels.
We provide the highest quality data for your surveys.
Including both a consumer and a business sampling panel.
We can provide you with sample for the surveys you have programmed and hosted online yourselves or through one of your suppliers.
We have developed the simplest possible tools that can work with any survey programming software to make transition to our panels or sampling from our panels as simple as possible.
Our team will manage sample design, sampling intervals, invitation
broadcasts, reminder emails, incentives and survey help desk.
Our audiences
Local
Recruited primarily from offline sources to best represent Australian population and Australian Business distribution. Panels are matched and constantly compared to ABS and ABS Census for weighting purposes Sampling is Census stratified.
National and representative distribution
Postcode or ABS Census SLA
Specific Client catchment areas
Specific geographic requirements
By Demographic or Firmagraphic selection
OzTam Metro TV broadcast areas
By Electorates
Using client customer, Member, Employee or Supplier databases
Sampling by GeoTribes or Customer segments
Global
Recruited primarily from offline sources to best represent key markets globally.
Representativeness
We use regular sampling intervals throughout the field period and use regular reminders to give all respondents an equal chance as possible to participate Geotribes socio-demographic segmentation
can be appended to the survey results for each respondent.
Reliability
Our sampling methods are research specific, designed to provide the best possible survey data.
Panels are recruited primarily from offline sources. Registration to our panels are by invitation only with
double option and ID verification. The QOR Consumer Panel is profiled on more than just demographics.
The consumer panel is profiled on social attributes as well as tagged with lifestage segmentation to ensure a more granular representative sample source.
Consistancy
Validation checks over and above industry standards.
Weighting by more than general demographics to achieve even higher quality.