The AOR team has extensive senior experience in the research industry. Key members of our team include

Brian Fine, founder and CEO, and Monica Gessner, Research Director. One of the benefits of working with us is the high level of direct involvement of our senior management in all projects, so that our clients may directly benefit from the vast experience and expertise of our team. 

We also work with a number of preferred and strategic partners to provide the most appropriate and best quality solution to meet your needs.



CEO / Founder

Leading the team is our CEO, Brian Fine, a leader and innovator in the research industry.
Brian was one of the original pioneers of research in the online space within Australia, helping the business market and government bodies to understand implications of the developing technologies as well as working internally to develop quality online panels. Brian has 40+ years in market and social research.


Research Director

Monica Gessner has over 25 years of experience in marketing and market research, with client and agency experience across all methodologies, both domestically and internationally.

Monica is a regular presenter and contributor to client and industry conferences.

Previous roles include Brand Manager at The Clorox Company and Account Director at Roy Morgan Research.




AOR’s sister company, Quality Online Research (QOR), is our preferred supplier for all online fieldwork.  QOR’s Online panel sampling services are ‘Best in class’, and all surveys can be completed on just about any device through its device-rendering technology. 


QOR‘s services are independently audited and accredited to ISO20252 (Quality standard for market, social and opinion research) and ISO26362 (Quality standard for Access panels in market, opinion and social research).  QOR’s staff are experienced market research professionals, and are members of AMSRS (Australian Market & Social Research Society). QOR is an AMSRO (Association of Market & Social Research Organisations) member company. QOR is also the first AMSRO member certified to its Information and Data Security Compliance System (IDSC).


Through its relationship with RDA research, AOR has access to the geoTribes geodemographic segmentation, which represents a proxy for weighting by attitudes and behaviour, as well as demographics. The geoTribes are based on Census, down to the State and SSDs level. This enables us to stratify sample, and weight if required to better represent the population.

This segmentation, supported by extensive qualitative and quantitative data for each geoTribes, allows for a richness of analysis by each of the 15 segments. Qualitative work can also be done within key geoTribes segments.   


AOR’s main focus in working with its clients is to provide the best and most appropriate research solution to meet the client’s needs.  Sometimes this mean that a mixed methodology is required, incorporating telephone or face-to-face interviews to ensure proper representation of the target audience.  AOR has a short list of preferred, high quality fieldwork partners it uses for this purpose, who are also quality accredited.


AOR also has a number of strategic partners with whom we have worked on multiple projects over many years, and who bring in additional expertise in qualitative research, statistics, behavioural psychology and industry expertise when needed.


Our work spans across many sectors, including government, banking, telecom, media, education and not for profit.  Below are examples of some of the clients we have worked with.


"I began interacting and working with Brian in the early 2000s, and we participated in well over a dozen projects when I was the Director of CenSoC (The Centre for the Study of Choice) at UTS…. I can testify to the fact that Brian Fine is a world-leading expert in online panels and survey research, who is well-respected by the advertising and marketing research community globally."


Dr Jordan Louviere


"Australia Online Research undertook quantitative research on behalf of the Barangaroo Delivery Authority. The Research helped inform Barangaroo of the level of public awareness of its East Darling Harbour development. Australia Online Research delivered their work in a professional and diligent manner, on time and to budget and demonstrated a thorough knowledge and understanding of the brief provided to them. 

I am happy to provide this reference to future clients of Australia Online Research".

Nick Malloch

Development Manager

Barangaroo Delivery Authority

"AOR's approach combine innovative thinking with excellent project management. The AOR team were both proactive and responsive to our needs. Throughout the project, Brian's extensive research experience has proved invaluable, from initial research design through to providing insightful analysis, directly applicable to our business requirements."

Paul Butler

Marketing Director

Val Morgan Cinema Network

"Australia Online Research is great to work with. They are team players and strategic thinkers. Virgin Mobile looks for creativity, honesty, integrity and flexibility. AOR encapsulate what we look for in our research partners. I would highly recommend AOR to any company seeking a research partner that truly understands the applications of market research to impacting business outcomes."

Tracy Sheridan

Research & Insights Manager

Virgin Mobile Australia

"Our work with Brian and AOR recently was excellent. We found Brian to be extremely responsive and proactive in addressing our needs. It has been a pleasure to be able to work directly with one of the senior figures in the industry, without the delegation that seems to occur elsewhere."


Reg Bryson

Brand Council

(02) 9418 2380

10/33 Ryde Rd, Pymble NSW 2073, Australia