The AOR team has extensive senior experience in the research industry. Key members of our team include
Brian Fine, founder and CEO, and Monica Gessner, Research Director. One of the benefits of working with us is the high level of direct involvement of our senior management in all projects, so that our clients may directly benefit from the vast experience and expertise of our team.
We also work with a number of preferred and strategic partners to provide the most appropriate and best quality solution to meet your needs.
CEO / Founder
Leading the team is our CEO, Brian Fine, a leader and innovator in the research industry.
Brian was one of the original pioneers of research in the online space within Australia, helping the business market and government bodies to understand implications of the developing technologies as well as working internally to develop quality online panels. Brian has 40+ years in market and social research.
Monica Gessner has over 25 years of experience in marketing and market research, with client and agency experience across all methodologies, both domestically and internationally.
Monica is a regular presenter and contributor to client and industry conferences.
Previous roles include Brand Manager at The Clorox Company and Account Manager at Roy Morgan Research.
QOR - QUALITY ONLINE RESEARCH
AOR’s sister company, Quality Online Research (QOR), is our preferred supplier for all online fieldwork. QOR’s Online panel sampling services are ‘Best in class’, and all surveys can be completed on just about any device through its device-rendering technology.
QOR‘s services are independently audited and accredited to ISO20252 (Quality standard for market, social and opinion research) and ISO26362 (Quality standard for Access panels in market, opinion and social research). QOR’s staff are experienced market research professionals, and are members of AMSRS (Australian Market & Social Research Society). QOR is an AMSRO (Association of Market & Social Research Organisations) member company. QOR is also the first AMSRO member certified to its Information and Data Security Compliance System (IDSC).
RDA RESEARCH - GEOTRIBES
Through its relationship with RDA research, AOR has access to the geoTribes geodemographic segmentation, which represents a proxy for weighting by attitudes and behaviour, as well as demographics. The geoTribes are based on Census, down to the State and SSDs level. This enables us to stratify sample, and weight if required to better represent the population.
This segmentation, supported by extensive qualitative and quantitative data for each geoTribes, allows for a richness of analysis by each of the 15 segments. Qualitative work can also be done within key geoTribes segments.
OTHER FIELDWORK PROVIDERS (CATI, F2F)
AOR’s main focus in working with its clients is to provide the best and most appropriate research solution to meet the client’s needs. Sometimes this mean that a mixed methodology is required, incorporating telephone or face-to-face interviews to ensure proper representation of the target audience. AOR has a short list of preferred, high quality fieldwork partners it uses for this purpose, who are also quality accredited.
AOR also has a number of strategic partners with whom we have worked on multiple projects over many years, and who bring in additional expertise in qualitative research, statistics, behavioural psychology and industry expertise when needed.
Our work spans across many sectors, including government, banking, telecom, media, education and not for profit. Below are examples of some of the clients we have worked with.