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About us

The AOR team has extensive senior experience in the research industry. One of the benefits of working with us is the high level of direct involvement of our senior management in all projects, so that our clients may directly benefit from the vast experience and expertise of our team. 

We also work with a number of preferred and strategic partners to provide the most appropriate and best quality solution to meet your needs.

 

Methodologies

AOR provide research solutions using a mix of methodologies, including:

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Best quality online research

Hybrid online-CATI approach

Integrated qualitative and quantitative design

Application of behavioural theory

Complex statistical and multivariate analysis

 
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Leadership

Brian Fine

Leading the team is our CEO, Brian Fine, a leader and innovator in the research industry.
Brian was one of the original pioneers of research in the online space within Australia, helping the business market and government bodies to understand implications of the developing technologies as well as working internally to develop quality online panels. Brian has 40+ years in market and social research.

 

Partners

DELIVERING BEST QUALITY  RESEARCH, WITH ONLINE EXPERTISE

AOR team takes an innovative approach to research problems to devise methodologies which provide efficient solutions in terms of cost, time and insights. Our core research team is complimented by a selection of ‘best in class’ fieldwork and specialist partners, accessed on a project-specific basis to provide the best and most appropriate research solution to address our clients’ needs. Methodologies we use include online, CATI, face-to-face and qualitative research techniques. 

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QOR - QUALITY ONLINE RESEARCH

AOR’s sister company, Quality Online Research (QOR), is our preferred supplier for all online fieldwork.  QOR’s Online panel sampling services are ‘Best in class’, and all surveys can be completed on just about any device through its device-rendering technology. 


QOR‘s services are independently audited and accredited to ISO20252 (Quality standard for market, social and opinion research).  QOR’s staff are experienced market research professionals, and are members of The Research Society. QOR is an ADIA (Australian Data and Insights Association) member company. QOR was also the first ADIA member certified to its Information and Data Security Compliance System (IDSC).

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RDA RESEARCH - GEOTRIBES

Through its relationship with RDA research, AOR has access to the geoTribes geodemographic segmentation, which represents a proxy for weighting by attitudes and behaviour, as well as demographics. The geoTribes are based on Census, down to the State and SSDs level. This enables us to stratify sample, and weight if required to better represent the population.

This segmentation, supported by extensive qualitative and quantitative data for each geoTribes, allows for a richness of analysis by each of the 15 segments. Qualitative work can also be done within key geoTribes segments.

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OTHER FIELDWORK PROVIDERS (CATI, F2F)

AOR’s main focus in working with its clients is to provide the best and most appropriate research solution to meet the client’s needs.  Sometimes this mean that a mixed methodology is required, incorporating telephone or face-to-face interviews to ensure proper representation of the target audience.  AOR has a short list of preferred, high quality fieldwork partners it uses for this purpose, who are also quality accredited.

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STRATEGIC PARTNERS

AOR also has a number of strategic partners with whom we have worked on multiple projects over many years, and who bring in additional expertise in qualitative research, statistics, behavioural psychology and industry expertise when needed.

 

Our clients

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Testimonials

Word on the Street

"Australia Online Research undertook quantitative research on behalf of the Barangaroo Delivery Authority. The Research helped inform Barangaroo of the level of public awareness of its East Darling Harbour development. Australia Online Research delivered their work in a professional and diligent manner, on time and to budget and demonstrated a thorough knowledge and understanding of the brief provided to them. 

I am happy to provide this reference to future clients of Australia Online Research".

Nick Malloch
Development Manager
Barangaroo Delivery Authority

"AOR's approach combine innovative thinking with excellent project management. The AOR team were both proactive and responsive to our needs. Throughout the project, Brian's extensive research experience has proved invaluable, from initial research design through to providing insightful analysis, directly applicable to our business requirements."

Paul Butler
Marketing Director
Val Morgan Cinema Network

"Australia Online Research is great to work with. They are team players and strategic thinkers. Virgin Mobile looks for creativity, honesty, integrity and flexibility. AOR encapsulate what we look for in our research partners. I would highly recommend AOR to any company seeking a research partner that truly understands the applications of market research to impacting business outcomes."

Tracy Sheridan
Research & Insights Manager
Virgin Mobile Australia

"Our work with Brian and AOR recently was excellent. We found Brian to be extremely responsive and proactive in addressing our needs. It has been a pleasure to be able to work directly with one of the senior figures in the industry, without the delegation that seems to occur elsewhere."

Reg Bryson
Brand Council

"I began interacting and working with Brian in the early 2000s, and we participated in well over a dozen projects when I was the Director of CenSoC (The Centre for the Study of Choice) at UTS…. I can testify to the fact that Brian Fine is a world-leading expert in online panels and survey research, who is well-respected by the advertising and marketing research community globally."

Dr Jordan Louviere
Choiceflows