B R I A N F I N E
CEO - Founder
Brian is a leader and innovator in the market research industry, with over forty years of Market and Social research experience. His credentials include:
Research Society Fellow and QPR accredited,
Honorary Life Fellow of the International Marketing Institute of Australia,
Full member of ESOMAR, and Former Australian representative of ESOMAR for 7 years;
Former president of the Council of Marketing Services Associations and Research Associations;
Former national chairman of the Market Research Society of Australia for four years and chairman of its NSW Division for two years,
Past President of AMSRO (renamed ADIA) and currently on its committee, responsible for Quality Standards, and
Current member of the international committee to update the ESOMAR/GRBN quality guidelines.
Currently Chair of Quality and Standards ADIA sub-committee, and ADIA committee member.
Specific background in Online Research Innovation & Panels:
First in Australia to build quality online panels, including AMR Interactive, the ORU (Online Research Unit), and Quality Online Research (QOR).
Tested multiple sources of online recruitment, weighting processes and conducted primary research in Australia to develop ‘propensity’ weighting (by demographics, attitudes and behaviour)
Was chairman of the AMSRO Online Research Quality task force which developed and launched QSOAP (Quality Standards for Online Access Panels) and its accreditation system.
Brian is also a leader in the market research industry, including involvement in industry conferences. Most recently these include:
AMSRS Conference paper “AI and Big Data Challenges and Opportunities”
AMSRS Conference paper ”How to ensure the quality of the data you collect” (2018) – voted Highly Commended paper
AMSRS Conference paper “Need for Speed” (2018)
ESOMAR Conference paper “Extracting Meaning and Emotion from Text to Improve Surveys” (2017)
AMSRS Conference paper on Machine Learning (2017)
AMSRS Conference paper “Digital disruption and the future of data collection” (2016)
AMSRS Conference paper on Brand Equity as predictor of Market Share (2015)
AMSRS Conference paper on Big Data (2014)
Presented papers in 2013/2014 at Mobile Research in Mobile World (MRMW) – Singapore & Chicago
Contributor to AMSRS Conference paper on ‘Accessing All People’ (2014)
Contributor to The Handbook of Mobile Market Research by Ray Poynter
The only Australian invited to contribute in both 2013 and 2014 to the international Research Business Prediction Report.
AMSRS Conference paper on Text Analytics (2013) – voted Best Paper
AMSRS Conference paper on RFM and Choice Modelling (2013)
AMSRS Research News article on ‘Margin of Error’ in Online Studies (May 2013) – see attachment
AMSRS Conference paper on Smartphone Research (2012)
AMSRS Conference paper in 2009 – voted Best Paper
Brian has attended almost every International ESOMAR online conference, and presented papers at five of these, being nominated for best-paper in 2006
International Research Conference Report awarded Brian an honorary award for the Outstanding Research Industry Presentation of 2007