LOOKING FOR A TRUSTED PARTNER TO NAVIGATE QUALITY ONLINE RESEARCH

AOR has been set up to provide its clients, research companies, manufacturers of products and providers of service with “best quality” online research. Recognition of the need for quality comes from many parallel studies of online and CATI research and multivariate analysis. Additional work on weighting has been done using not only standard demographics but propensity weighting and non-parametric modeling. Provision of quality needs to recognise that valid data can only be obtained from an “end-to-end” process