(02) 9418 2380

10/33 Ryde Rd, Pymble NSW 2073, Australia

©2017 BY AUSTRALIA ONLINE RESEARCH.

MONICA GESSNER

Research Director

Monica has over 25 years of experience in marketing and market research, with client and agency experience across all methodologies, both domestically and internationally.

 

Monica is experienced in all aspects of consumer research, including:

  • Customer satisfaction and experience

  • Brand health measurement and tracking

  • Usage and awareness tracking

  • Advertising tracking

  • Concept testing

  • New product development

  • Ethnographies and other qualitative research 

 

Monica is a regular presenter and contributor to client and industry conferences, including:

  • Presented at Leaders Summit to 450 executives (2018)

  • Co-Presenter/Trainer of AMSRS PDP course “Fundamentals of Quantitative Research” to other market research professionals

  • Co-presented AMSRS Conference paper  “AI and Big Data Challenges and Opportunities”

  • Co-presented AMSRS Conference paper ”How to ensure the quality of the data you collect” (2018) – voted Highly Commended paper

  • AMSRS Conference paper “Need for Speed” (2018)

  • AMSRS Conference paper on Machine Learning (2017)

  • Contributor to papers on Smartphone Research at AMSRS and MRMW (2012/2013/2014)

  • Presented Roy Morgan ‘State of the Nation’ company report to client executives (2009)

  • Presented macro trends to 100 people at Wine Press Conference (2008)

 

Previous roles include Brand Manager at The Clorox Company and Account Director at Roy Morgan Research. Her credentials include:

  • MBA from the Kellogg School of Management, with majors in Management Strategy, Organisational Behaviour and Marketing.  Elected into Beta Gamma honor society.

  • B.Sc. from Brown University, with major in Applied Mathematics-Economics (Econometrics). Nominated Associate Member of Sigma Xi (science and mathematics honor society).

  • Full member of AMSRS, QPR accredited