Strategic Services

AOR offers its experience and expertise in the following areas:

Customer experience:

  • Customer satisfaction
  • User experience
  • Customer engagement
  • Customer loyalty
  • Advocacy and NPS


Advertising:

  • Advertising development and testing
  • Advertising effectiveness
  • Advertising awareness tracking
  • Communications strategies


Brand equity and health

  • Brand equity studies
  • Brand awareness studies
  • Brand health tracking


Product and pricing

  • Concept testing
  • Choice experiments
  • Conjoint analysis
  • Max-Diff design
  • Choice modelling
  • Price sensitivity
  • Decision Support Systems (DSS)


Positioning and segmentation

  • Brand positioning
  • Customer segmentation


Market dynamics

  • Market sizing
  • Market segmentation
  • Usage and attitude studies